General Info:
WomanWise is a hybrid consultant and agency specializing in marketing brands to women using unique consumer insight research, brand strategy and marketing communications. Dori Molitor founded the agency in 1988 with an ambitious vision - To create Brand Enthusiasm and drive purchase with female consumers by fundamentally changing their relationships with brands. Our unconventional insight approach for discovering the single subconscious Emotional Truth that sparks Brand Enthusiasm has fueled unprecedented client results and gained us international recognition, including seven 'Best in the World' Globes Awards from Marketing Agencies Association World-wide. Emotional Truth gets to the core of what lies deep within a woman's subconscious mind. It drives the intensity of relevance your brand owns in her life. For nearly a decade, we have been inventing, re-inventing, and then re-re-inventing tools to uncover PeakInsight . Our marketing to women expertise, combined with the insight of a PhD psychologist helps us uncover the PeakInsight that allows us to get at the single-focused Emotional Truth that excites and inspires a deep soul connection between women and your brand. Gain Competitive Advantage in the Women's Market by Re-imagining your entire Business Enterprise! To realize the full potential of the women's market we must re-imagine the businesses and categories where we compete in the context of real-women's real-world needs. This means enriching her life and providing cultural value - and making those cultural values relevant within the context of your brand. To get there requires us to discover the rational and deep subconscious emotions that reveal the whole truth of what motivates a woman's behavior. And then to create entrepreneurial ideas that spark her emotions, elicit her involvement and make her feel as though she and your brand are connected through a higher purpose...a purpose larger than a sterile transaction.