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Watauga Group

Orlando, Florida, United States

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General Info:

We are a team of senior-level media strategists that focus exclusively on media research, planning and buying in the traditional and digital space. We have extensive experience in marketing and media management in industries like hospitality, real estate, financial, restaurants, food service, recruitment and more. At Watauga, we research, plan and negotiate all media. Our media planning is grounded in strategy and framed by careful, intelligent research and our plans are backed by secondary research from MRI, Simmons, Arbitron, Neilson, @Plan, ComScore and topic-specific research — from media habits of a target audience to competitive spending of a brand. We work to balance budget, client needs and strategy to buy media and generate marketing results. We strategically optimize reach in any channel, using our expertise to make the most of every dollar spent. And our media agnostic approach — meaning we have no preference for certain media channels — helps us deliver exactly what our clients are looking for.

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