General Info:
I have been very fortunate and experienced my share of success in my professional life and for that I have always been very thankful. Having said that, little did I realize, I was about to embark on an experience that would make all of my previous successs and experiences pale in comparison!
We already have some wonderful, loyal customers. However, one very sad aspect to our business is that approximately 60% of our customers are people going through treatments for cancer or other medical problems that have resulted in extensive hair loss. Having experienced cancer myself I can completely relate to how these customers are feeling and what they are experiencing. And although it is one of the sadest things to see it is also one of the most rewarding things we have ever done! We have had customers from 5 to 80 yrs. old going through these treatments. We can almost instantly sense the despair, pain and yes sometimes even the embarrassment they are feeling. Thats when we know it is time for us to do our job and preform our magic! When we can help them find something they love and actually feel comfortable wearing it is amazing how it lifts their spirit. Their whole attitude changes and you see them transform right before your eyes! For the time in a while they seem to forget about the problems they are facing and start feeling pretty great! Most people are unaware of how much the wig industry has evolved. They never think they could wear a wig and it be completely undetectable! They are so amazed at how they look and feel. I never realized or really even thought about this aspect of the business until we purchased the store. Brandi helped a very reluctant, sad little 10 year old girl that came in with her mother who was also somewhat reluctant but desperate to help her daughter. Before long Brandi had her in the perfect wig for her age and just the style she wanted. By the time she left our store she was laughing and hugging my granddaughter. The moth