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Sign Stop

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Norcross, Georgia, United States

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There are 3 things that a sign is- A sign is a display designed to attract attention and influence behavior· It’s like a voice shouting out the words “Look at me- Do what I say and it’ll be good for you”  Productive signs make use of WORDS· reinforced by color· lines· borders· fonts· logos· and pictures to grab our attention and suggest a clear offer or payoff· Any logo or picture must build on- not detract from- the ideas painted by your words A sign is an image or message used to represent a more complex notion· The sign is simple- but what you do is complex· The simple sign has to help explain the complex business· It has to answer the questions- “Who are you¿ What do you do¿ How do I contact you¿” A sign is a symbol that stands for or suggests something else.  It’s like that voice again- saying “Here’s a logo or picture that I am going to use over and over- until you think of me when you see it··and it separates me from all the clutter” Don’t even think about spending more money on signs or marketing until you get your FREE copy of “10 Point Checklist on Designing a Powerful Sign for any Business”

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