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Portland Copywriting

Beaverton, Oregon, United States

General Info:

The Number One Reason Why Prospects Are Not Turning Into Customers Unfortunately, customers and prospects often have a completely different picture of you than you think. Why is that? There are two parts to every business: the inside reality and the outside perception. The inside reality is the actual value that your products and services, your employees, systems, culture, customer service, etc. bring to the marketplace. The outside perception is the way that your company is viewed by prospects and customers based on how you communicate with them through marketing, networking, ads, etc. Because the inside reality and the outside perception often do not match up, customers become confused. A confused customer or prospect has a difficult time making a purchasing decision. For you, this represents another lost sale.The good news is that it’s quite easy to adjust your message to be customer-centered, without spending a lot of time and money.

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