General Info:
While on a lecture tour in the East in early 1927, Dr. Furrow became interested in displays of imported fancy goldfish from Japan that were shown in several department stores. He learned that demand exceeded supply, and that producing quality goldfish offered a greater profit potential than rainbow trout. At the same time, Mr. Bailliere, who had a friend in charge of buying livestock for the Woolworth chain stores, heard from his friend, who said his firm would sell all the goldfish Ozark Fisheries could raise. So it was decided that Ozark Fisheries would begin production and marketing of goldfish with an emphasis on the fancy varieties. On January 1, 1928, Roy Nakashima, a graduate from the Imperial School of Fisheries, Tokyo, Japan, with over 10 years of field experience, was employed to build and operate the new enterprise. The trout raceways were converted to goldfish ponds, and fancy goldfish brood stock was imported from Japan ; the common goldfish brood stock were obtained from Grassyfork Fisheries in Indiana. Less than two acres of water were stocked the first year. The first shipments of goldfish were made on December 11, 1928 - three shipments totaling 1, 035 goldfish for total sales of $55.50, this represented the total goldfish sales for 1928. Construction of ponds was performed with horse teams and slip scoops, along with wheelbarrows and shovels. From the early days on, Ozark's goldfish production included, in addition to commons, calico fantails, black telescopic moors, red fantails and shubunkins. By 1936, all the land suitable for pond construction included in the original land purchase had been fully utilized. Adjacent properties were purchased, not only for expansion, but also for the protection of the watershed supplying water to the springs. Shipping goldfish to Ozark's customers has evolved considerably over time. In the early days most shipments were made in large heavy metal cans and were delivered by Railway Express. Freight costs were low and service to major cities by railway was very dependable. Two sizes of cans were used depending on the size of the order. Small orders of approximately 100-250 small goldfish would be shipped at a gross weight of 50-55 lbs ; large orders of up to 500 small goldfish would weigh as much as 100 lbs. Through the mid 1940's shipping losses averaged under 2% but by the late 1940's, wage demands, shorter hours, and decline in passenger rail traffic, forced freight costs upward and service began to deteriorate. Shipping losses due to inattention to the perishable product started climbing and many firms quit handling goldfish. Several smaller hatcheries went out of business. To survive alternative shipping methods were required. Ozark Fisheries developed and patented the Golfipak which is now in general use in both the goldfish and Tropical Fish industry. The Golfipak mixes goldfish and water in an oxygen-inflated plastic bag that is sealed and shipped inside a corrugated cardboard box. For two years the U.S. Postal Service cooperated with Ozark Fisheries in mailing test shipments to all parts of the U.S. to determine if it was safe enough to handle Golfipaks with other mail without causing damage from leakers. After exhaustive tests not one box was damaged so the packaging process was given approval for mailing. More than five years was required to develop and test before discarding the old, heavy metal cans, and start full time use of the new Golfipak in 1955. Prior to the development of the Golfipak container it was impossible to ship by airfreight in the old style shipping cans. With the development of the much lighter and less expensive shipping container, shipping by airfreight became possible. This opened up numerous markets that previously were not economically feasible to serve by Ozark Fisheries. This included both domestic and overseas markets.