General Info:
Welcome to One Stop Printers' website, since our printing business was founded, we've worked with hundreds of customers on their printing projects and know how important communication is to the process. Whether you need stationery, brochures or a complete marketing campaign, One Stop Printers is equipped to help you. Our goal is to develop a strong working relationship with each customer. We have learned that when we partner with our customers we are better able to understand their needs and challenges and provide appropriate guidance. More and more companies, in an effort to economize, are switching from direct mail to email thinking that it will lower cost and be easier, that may not be the case. Direct mail is still the number one guaranteed way to make sure marketing pieces will be seen by their intended recipients and therefore get the best response. Marketing studies have showed that it is harder to reach people with email alone. People are more likely to opt out of getting your emails than getting your postal mail. They're also more likely to change email addresses without informing you than move to a different mailing address, making it more likely you'll completely miss people on your emailing list. And, postal addresses can be run against the postal service's NCOA service ensuring that you have the most current addresses in your database. The administrate costs of attempting to maintain a list of email addresses can also be high. Another hazard is email filtering. A mailed piece is far more likely to get a prospect's eyes laid on it. Many people filter and file incoming email without looking at it, I've had clients ask me to resend and resend a project email, then later learn the "lost" missives were in the recipient's spam folder. Hardly anyone discards a postcard, though, without at least glancing at both sides." With email volume rising and postal volume dropping it's easier for a mailed marketing piece to stand out. Direct mail continues to be the most efficient way of reaching a targeted group. With mailing you select a specific demographic and get your message into the hands of a very narrowly defined prospects. If you want to keep getting your message into the hands of a perfect prospect, your best choice is direct mail.