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Nielsen Co

Lancaster, Pennsylvania, United States

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General Info:

Spectra Marketing Systems offers a wide range of marketing information, and research and development programs. It also provides analyses of fast moving consumer goods and consumer segmentations. The company offers data integration and retail expertise, and strategic analyses of consumer and retail segments. It also provides a variety of software solutions and products, such as the Spectra InfiNet, HispanIQ, EnLighten and Advantage Canada. The company offers advanced analytic services that include services and solutions, such as Spectra BASES IntroTargeter, media analytics, Opportunity Finder and POS Solutions. It additionally offers research and analyses on various industries that include grocery, perishable products, and health and beauty care. Spectra Marketing Systems is located in Lancaster, Pa.

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