General Info:
Digital Social Media McDougall Duval specializes in digital and social media marketing. We are Google AdWords Certified and Google Analytics Certified. We use Shoutlet, a Facebook-preferred online platform from Spredfast to enhance our client’s social media performance and listen in real time to what your customers/members are saying online as well as your competition’s customers/members. Finally, our Vice President and Digital Marketing Director spent 20 years as a financial marketer at banks and credit unions across the northeast where she utilized social and digital strategies with overwhelmingly impressive results. • Google AdWords • Retargeting • Website design SEO • SEM • SMM • Social tracking • Social listening • Social media management • Facebook tab design social commerce • Social CRM profiles • Contests surveys • Comment filtering • Reporting/analytics • RSS podcast feeds Advertising McDougall Duval has been in the advertising business for over 20 years. Our award-winning ideas are the result of something we call “Strategic Creativity.” In short, we make every effort to get it right the first time, in a way that is unique to your brand and industry. The fact that we are the only marketing firm in the country to be Compliance Marketing Trained by FIS, a global leader in financial compliance, is further proof of our commitment to deliver creative that is on strategy. • Print • Radio • Outdoor • Television • Multi-channel video (in-house videographer) • Online/email • Specialty • Direct marketing • Guerrilla marketing • Merchandising Branding McDougall Duval has built award-winning, solid brands for our clients. Our strategic planner, a former adjunct professor at Suffolk University’s for their Master’s in Marketing program, begins every new M D relationship with a brand positioning plan. This step ensures a rich understanding of “who” your brand is today, who it should be in the future, and how best to stand out in today’s cluttered and noise-filled marketplace. This information provides the foundation for all your marketing communications moving forward. • Collateral • Corporate ID (Logo, tagline, brand standards guide) • Strategic planning • Account management • Art direction, design layout • Production • Media planning buying Public Relations McDougall Duval offers a full suite of public relations options. Our Vice President of Public Relations Client Services has been involved in the public relations field for nearly 25 years. He has exceptional capabilities in all areas of public relations including: • Media relations • Speech writing • Event planning • Crisis planning communications • Award submissions • Media training • Content development • Employee communications