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Matrixx Initiatives

Bridgewater, New Jersey, United States

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General Info:

Matrixx Initiatives is changing the way consumers use health care products. Matrixx is a high growth over-the-counter health care company engaged in the development and marketing of products that utilize unique and proprietary delivery systems that provide consumers with better ways to get better. Zicam, its wholly owned subsidiary, produces, markets and sells a full-line of Zicam branded products. From the introduction of its flagship product, Zicam Cold Remedy in 1999, Matrixx has developed and introduced 15 additional Zicam products within the cold, allergy, sinus and cough market groups of the $3.5 billion cough/cold category.

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