General Info:
Community Bankers Association of Ohio Names MarketMatch as Newest Endorsed Member for Marketing ServicesMarketMatch, the nation's only fully integrated marketing communications company focused exclusively on community banks and thrifts, has been the Endorsed Member for Marketing Services of CBAO Service Corporation, a subsidiary of Community Bankers Association of Ohio. The endorsement, first announced in 2005 and annually reaffirmed, provides official recognition of MarketMatch as a proven provider of marketing services to the banking community in the state of Ohio."We are thrilled to be named as an endorsed member from the state of Ohio's community banking family, " said Bruce A. Clapp, president of MarketMatch. "Our team of professionals has provided marketing communications strategy and support to Ohio banks and thrifts for several years and we appreciate this official validation of our expertise.""We are always looking for new members that can provide the expertise our association needs and is looking for, " said Chuck Dixon, vice president of CBAO Service Corporation. "The services MarketMatch provides will allow Ohio banks to better compete on regional and national levels."MarketMatch provides banking clients with creative strategy and development, brand identity management, public relations, employee training and market research.About the CBAOThe Community Bankers Association of Ohio ( CBAO ) is Ohio's oldest statewide financial trade association representing Independent Community Bank and Thrift Institutions. The CBAO has the influence to effectively serve, protect and promote the interests of its members through Legislative and Regulatory Representation, Endorsed Member Programs, Insurance and Financial Services, Education and Training, Communications, special events and other valued services.CBAO exclusively represents Community Banks and Thrifts in Ohio who serve their communities through 1500 locations, with more than $75 Billion in assets, $56 Billion in insured deposits and over $55 Billion in net loans.About MarketMatchMarketMatch is the nation's only integrated marketing company focused exclusively on the banking market segment. By uniquely combining sound business strategies, creative ideas for bringing them to market and the industry's expert resources needed to effectively focus on every aspect of financial marketing, MarketMatch's proprietary, process-driven approach is the first of its kind. Known as Customer Leadership Marketing, this process guides credit unions through the journey of becoming a marketing-focused organization, improving brand consistency, deepening member relationships and increasing revenue.