General Info:
Knowing what to keep? What to use? What to create? These aspects of information management define our problems and provide solutions. Determining what information is needed to define the problem is essential to finding the solution. As information management specialists, we apply our skills to all levels of information: Client databases, industry databases, and our primary activity - custom original research. Research is often perceived as a "number crunching" business. In reality it is a "people business." The essence of research is to measure, predict, and understand human behavioral patterns. Efficiently collecting data is a simple application of technology ; knowing what to collect and how to collect it requires experience, and advanced analysis yields understanding and solutions. Any number of research firms can provide data collection. Our difference is the skill and understanding brought to the problem. Our blend of technology and experience has produced results like mail survey response rates in excess of 60% - quite unique. While professor of statistics and research methods at Southern Cal, David Mangen recognized a need for advanced statistical analysis in the marketplace. The result was Mangen Research Associates, established in 1983. Our specialized abilities focus on multivariate analysis. In this area we offer market segmentation analysis with over 20 clustering procedures, preference mapping, and conjoint analysis. Other specialized techniques include LISREL modeling, sampling of complex populations, and multivariate analysis of categorical data. MRA can conduct most any form of statistical analysis, while realizing the process is only as valuable as your understanding of the data and results delivered. Our skills have been applied to the industrial and consumer areas of commerce, as well as the non-profit and government sectors. Our specialized analytical capabilities have been utilized by several other research companies. We also work directly with client's "in house" marketing/research departments to augment their capabilities. Our business spans Fortune 500 to fledgling companies. Our Service is Flexible We can act as an adjunct to your research department, we can carry out any stage or portion of your project, or we can offer total project performance. Since reports and presentations are often our only tangible product, it is important that the results, opportunities, and applications be crystal clear as opposed to technical. We urge you to request a proposal from us on any project you're considering - there's no cost or obligation - and confidentiality is of course guaranteed. We welcome the opportunity to demonstrate our skills.