General Info:
Chicago, Ill. ( Oct. 6, 2010 ) Medela, the world market leader in breast pump technology, has chosen Laughlin Constable as its creative agency of record for its U.S. breastfeeding consumer market. The new creative partnership rounds out the integrated communications agency's current responsibilities in service to the Medela brand that began in 2005 which includes: digital, media strategy, planning and buying for both consumer and professional/trade and social media management."We were blown away by Laughlin Constable's creative solutions and integrated approach, and how well everything was aligned across platforms, " said Rachel S. Mennell, director of marketing communications- breastfeeding, Medela Inc. "The passion for our brand and the agency's knowledge of the category was showcased during their presentation."In 2010, Medela undertook a research-based brand planning exercise to develop stronger strategic underpinnings for the brand's future messaging. At the completion of this exercise, Medela chose to undertake a review to find the right partner to execute their new vision."We will be working on all of the brand's consumer messaging in print, video, online, web, social media outlets, etc., " said Renee Haber, executive vice president, account services, Laughlin Constable. "We will also be evaluating the application of the new brand vision in the professional space."It is with great pleasure that we notify you that Laughlin Constable has been selected as a recipient of the 2010 Alfred P. Sloan Awards for Business Excellence in Workplace Flexibility in the greater Milwaukee area!On behalf of the When Work Works national team Families and Work Institute, the U.S. Chamber of Commerce's Institute for a Competitive Workforce and the Twiga Foundation and our local partner, FUEL Milwaukee, congratulations!This prestigious award recognizes employers that are successfully using flexibility as part of an effective workplace strategy to achieve business goals and benefit employees by helping them meet their responsibilities on and off the job.The selection process is rigorous. First, employer responses are measured against national data from Families and Work Institute's National Study of Employers. Employees are then surveyed on their access to flexible work options, the supportiveness of the culture and on nationally tested measures of workplace effectiveness.As a recipient of the 2010 Sloan Awards, your organization ranks in the top 20% of employers nationally in terms of its programs, policies and culture for creating an effective and flexible workplace. In addition, what makes this honor so special is that employees have corroborated this, affirming that yours is indeed an effective and flexible workplace.