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Issues & Answers

Escanaba, Michigan, United States

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General Info:

Issues and Answers is an independent, global marketing research firm that provides survey and sampling design, in-house data collection, project management, and data analysis and interpretation services. It serves a variety of companies and organizations throughout the United States and more than 100 countries worldwide. Issues and Answers oversees a staff of more than 50 research professionals and moderators. Its areas of expertise include segmentation, tracking studies, mystery shopping and product testing, as well as pricing, packaging, advertising, automotive, consumer market, financial, industrial and business-to-business research. The organization is a member of the American Marketing Association (AMA), Qualitative Research Consultants Association (QRCA) and Council of American Survey Research Organizations (CASRO). Issues and Answers maintains its corporate headquarters in Virginia Beach, Va.

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