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International Demographics Inc

Houston, Texas, United States

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General Info:

International Demographics, founded in 1971 and based in Houston, is involved in the development of syndicated research studies for the marketing, communication and media industries. The company follows various research methodologies to develop a database for subscribers. It offers a syndicated, qualitative-audience survey that has been conducted in nearly 80 markets. The company s survey is known as The Media Audit. Its clients include several radio stations, television broadcasters, cable television operators, online service providers, daily newspapers, weekly and monthly local-market print publications, outdoor media, advertising agencies and advertisers. International Demographics offers qualitative data that covers a wide range of variables, such as socioeconomic characteristics, lifestyles, product purchasing plans and retail shopping habits. The company also repackages tabulated printed reports from its database in regional and national formats. It provides custom-designed research studies and specialized data processing services.

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