General Info:
Hummingbird Creative Group is known for our insightful big ideas, intuitive innovation and inspiring creative, which brings to life each clients brand story and translates their strategic positioning into reality.
Insightful Big IDEASInsight is at the core of what we call BIG IDEAS. And how, exactly, do we come up with those?
Some people think creativity is about sitting in an empty room and coming up with something that never existed, says Wendy Coulter, founder and CEO of Hummingbird. To me, creativity is solving problems.
The first step: We talk to your stakeholders, customers and prospects. Youd be surprised how much your customers will tell us, things you didnt think mattered much.
Intuitive Innovation IDEAS on the Fly!Our favorite clients let us take Big IDEAs grounded in insight and implement them we call this IDEAS on the Fly!
Hummingbird is always open, always looking for strategies to launch your Big IDEA. How? We hire people with different perspectives from diverse backgrounds - people with experience in technology, strategy, branding, design and writing.
In addition to diversity, Hummingbird has experience, more than 20 years. If necessity is the mother of invention, experience is the fuel behind the intuitive innovation that gets the ball rolling. We know what works, and what doesnt. That knowledge didnt come easy. We understand how companies are evolving in sales, marketing, finance, human resources and operations. At Hummingbird, were poised to innovate your brand strategy by combining creative with real-world experience.
Inspiring CreativeAt the heart of Hummingbird is inspiring creative that brings to life each clients brand story through both messaging and graphic platforms. Creative is most inspiring and believable when the positioning and competitive advantages are evident and justified through insight. Its about translating the strategic positioning and competitive advantages into reality in the best way to reflect your brand's style and character, differentiate your brand from the competition and create a memorable story.
Creative strategy must make sense and solve problems. Its not always about starting from scratch or thinking outside-the-box."