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Hispanic Vote

Washington, District of Columbia, United States

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General Info:

Hispanicvote.com has been launched to enable & connect with 21.7 million eligible Hispanic voters, with a focus on youth and independent outreach, engagement, interaction & content that reaches the Hispanic vote where they are online & engaged with social / digital media. The 2012 elections in the US will be the year where social & digital media becomes a core component of the direct campaign messaging media. While it may be said that in the prior 2008 election social media may have elected our president it is a fact that in 2012 the social & digital media will become the media of choice for 18 to 34 adults in the US. If search engines can provide insight into the popular vote based on keywords and searches, then social networks can offer predictions on winners and losers among Democratic and Republican candidates. The fastest growth sector is in mobile media, content & solutions where bandwidth from cellular providers, smart phones & apps has liberated information & content for direct to consumer consumption. Since 2008 Facebook has grown from 100 million members in 2008 to over 800 million members in 2012. Some additional statistics include; the average user has approximately 130 friends & more than 50% of the active users login daily. The growth of Twitter is also reaching more of our target audience with nearly 1 billion tweets per week and now has over 100 million members.

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