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Fuel Inc.

Hiawatha, Iowa, United States

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General Info:

We are thinkers, problem solvers, strategists and idea people. Companies partner with us to develop cohesive brand experiences—through identity, print, packaging, environments, motion and web design. Our Approach: Through our design methodology, we help companies define design strategy and refine their visual communication. The design process spans three phases beginning with observation and evaluation, followed by ideation and finally implementation. Our approach is adaptable to virtually any client and project scope. Purposeful Distinction: Purposeful distinction is central to branding success and it begins with the visual brand image. Distinctive design communicates and reinforces the brand promise while representing points of differentiation - a key competitive advantage. If a visual is powerful, distinctive and appropriate, an emotional connection will develop between an audience and the brand. Our goal is not just to design, but to build meaning and purpose into everything we do while creating those emotional connections. Holistic: Fuel understands the interrelationship between visual communication and brands, approaching each project from a holistic perspective. We evaluate everything related to communication, ensuring that the basic building blocks to a successful brand are in place for a consistent and cohesive customer experience at every possible touch point.

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