General Info:
Media and Marketing Perhaps your bank's biggest single need right now is loans. Maybe its deposits. Or, developing a better image. Or...something else. Every bank is unique, every bank has specific, individual needs. There is no "one size fits all" cure. But, there are answers to your needs! We'll help you find and implement those answers in your media and other marketing. Staff Training and Development You know it, we know it. Effective marketing can help any sound bank, but a trained, professional, and caring bank staff helps even more. Customer service and cross-selling training, leadership development training, sales call training, and other customer focused training is needed. All of these are available to you through Early & Co Strategic and Marketing Planning Where do you want to be, what hurdles must you overcome to get there, and what are your specific, time framed plans be to get there? Effective plans must be well defined and specific, and they must be plans you can implement with your bank resources. Early & Co has helped many banks with such plans, and we can help you too. Cross-selling to existing customers, and bringing new customers into the bank, requires a constant focus. Early & Co equips us with the training to do that, and provides leadership training, effective media advertising, sales call training and follow-up, services recommendations, and more. - Randy Scott, President & COO, Farmers Bank & Trust, BlythevilleAR Building a solid customer base is a combination of keeping current customers, providing an expanding number of services to those customers, and attracting new customers. Effective media advertising, a trained and developing staff, strategic and marketing planning, sales calling, and other elements, are in the mix needed to consistently attract customers. Early & Co will tailor efforts to meet your specific bank needs.