General Info:
DMW Direct is a direct response advertising agency focused on building profitable Action Brands . Our perspective on advertising and brand building is built upon decades of experience serving small and mid-size commercial and non-profit clients who rely on us to steward their budgets, and apply proven direct response techniques to produce a quantifiable return for each dollar they spend. DMW Direct has a track record of success extending back to 1984, currently comprising 75 professionals in four offices - Chesterbrook, PA; NorristownPA; PlymouthMA; and St. Louis, MO. We employ digital, social, mobile and traditional media channels to produce measurable results for a national base of clients. Explore case histories of our work for clients from insurance and financial services, to telecommunications, fundraising and B2B. The agency has deep experience serving marketers who target today's 50 consumer. For more examples or information on how we can help grow your business, contact Steve Kunkel, VP Business Development. Meet the DMW Direct Executive Team "In the big picture, your marketing should never be an expense. It's an investment with a positive R.O.I." For nearly 35 years, Warren has helped marketers reap the fruits of their marketing investment: first as a marketing director and officer at various insurance companies, and since 1988 working with clients as an agency consultant. Clients in many categories-financial services, business-to-business, and utilities, as well as health, life, and property and casualty insurance-have all tapped Warren's experience to enhance their marketing programs. Warren has been instrumental in the launch or expansion of the direct marketing efforts for a cross-section of companies including over 20 BlueCross BlueShield Plans, Exelon Energy, Discover Card, World Book Encyclopedia, Fireman's Fund Direct and Response Insurance using multimedia advertising, database marketing methods, and multi-channel distribution. Warren has served nine years on the ECHO Board of Governors of Direct Marketing Association (DMA), on the board of directors of the Professional Insurance Marketing Association, is active in Direct Marketing Educational Foundation and is a frequent speaker at insurance and direct marketing events. "As an agency, our business falls into the "Professional Service Firm" category. My priority is assuring you we will live up to your highest professional expectations." Mark Mandia leads the day-to-day operations of DMW Direct with the business savvy of an MBA and past CFO, tempered with insights gained from over 20 years of experience in managing professional service firms. Mark's people skills and team-building talents, honed from coaching athletics for many years, serves him well devising gameplans to help the DMW Direct team perform at ever higher levels for our clients. Mark knows the advertising business from multiple angles. He was previously Chief Financial Officer and then Chief Operating Officer at Devon Direct, a subsidiary of Euro RSCG Worldwide, and Chief Operating Officer for Brown Partners, a print management company. He adds insights and experience gleaned during 13 years with The Hay Group, an international management consulting firm. Mark's expertise includes strategic and tactical business planning, business process and work flow. An added plus is acting as ringleader for our agency foosball tournaments. He currently serves as Treasurer and Board Member for the Philadelphia Direct Marketing Association (PDMA).