General Info:
Two years ago, Cortex embarked on an audacious vision: to create Artificial Intelligence for Social Media Marketing. With the today’s public launch of Cortex, the era of social analytics is over, and the era of artificially Intelligent marketing software is here. Gone are the days where the greatest expression of marketing technology are inert, passive tools that wait for a user to login and commit their time and effort before providing value. Today marks the beginning of an era in which marketing technology is active, intelligent, and consistently working 24/7 to automatically plan and execute marketing objectives without relying on human intervention. Every existing social media marketing technology has focused on building specific, point solutions for the multitude of steps in the social media marketing process. While these technologies were instrumental in allowing brands to begin executing social media at scale, they did not and still do not address the fundamental hurdle standing between brands and social media success: the complexity of social. We have spent two years in stealth mode building a platform that solves this fundamental hurdle of simplifying social in two main ways: Cortex removes the majority of non-creative work from marketers’ hands via Artificial Intelligence and Intelligent Automation. Cortex allows marketers to consolidate their marketing software subscriptions into one, affordable, intelligent platform. This simplification not only gives marketers more time and budget to spend on creative, but also empowers creative work via content guidance built on pattern-recognition, competitive data, and years of proven social results. Today, with the help of our intrepid beta clients and the tireless Cortex Team, we leave stealth mode. Today, marketers can expect more from their marketing technology.