General Info:
Cheng & Tsui is an independent publisher and distributor of Asian language-learning textbooks and educational materials. Based in Boston, Massachusetts, we pursue our mission of Bringing Asia to the World by providing a wide variety of Chinese, Japanese, Korean, regional and pan-Asian language-learning materials, literature in translation, dictionaries, reference books, children's stories, films, software, and other media for all age groups. Through gathering the most effective and innovative bilingual products from around the world, we aim to enrich people's lives by supporting their exploration of Asia's many contributions to the fields of language, philosophy, business, history, and the arts. In 2009, we celebrated thirty years of serving students, educators, and independent learners worldwide. Cheng & Tsui dedicates itself to supporting the field of Asian studies with high-quality publications and distributed titles. We work closely with our authors to create groundbreaking and exciting materials that are accessible to a wide audience. In keeping with this mission, we publish not only language textbooks at the K-12 and university levels, but also cultural texts, literary classics, and other specialized materials that might not find a home elsewhere. While we have in the past dealt mostly with Chinese and Japanese materials, we have expanded in recent years to include the languages and cultures of Korea, Indonesia, Thailand, Vietnam, and Malaysia, and are broadening our scope to include South Asia, Central Asia, and West Asia. To us, there is nothing more important than the students, teachers, readers, and writers whom we serve. We strive to anticipate our customers' needs and respond to their thoughts and suggestions. Open communication is at the heart of our philosophy. We believe that reaching an understanding between different cultures requires the ability to speak to each other both on a linguistic and a social level. In a world where political and economic interactions among nations continue to increase, Cheng & Tsui is committed to promoting a deeper understanding of Asia. Our Products and Our Vision Founded in 1979 as a domestic distributor of titles from overseas, Cheng & Tsui began publishing its own Chinese language textbooks in 1987, and its first Japanese language series in 1998. Korean and Southeast Asian materials followed in 1994 and 1997, respectively. Over the past three decades, Cheng & Tsui has developed a tradition of publishing original and innovative products. With the release of our college textbook series Integrated Chinese in 1997 and the high school series Adventures in Japanese in 1998, we advanced Asian language education in the United States to a new level. Both series have since become the leading textbooks in their respective areas and are now in a third edition. Our other published and distributed titles high school Chinese series Huanying, K-6 targeted Flying with Chinese, and college-level You Speak Korean!, among many others further increase the versatility of our offerings. We were also early pioneers in the area of educational multimedia: the software supplement Hyperchinese: The Grammar Modules won EDUCOM's Distinguished Humanities Software Award in the Higher Education Software and Curriculum Awards Program in 1993. In 1995, we introduced Chinese Breakthrough, one of the first multimedia-based courses for learning Chinese. That tradition continues today with our multimedia series Chinese Odyssey and Chinese for Tomorrow, the Integrated Chinese Online Workbooks, and other products currently in development. In literature and the arts, Cheng & Tsui seeks out products that give readers new and refreshing perspectives on Asian culture and history. Another Kind of Paradise, an anthology of contemporary short stories from the Asia-Pacific, documents the profound changes that the region is undergoing. Chinese Storytellers: Life and Art in the Yangzhou Tradi