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440 Group, LLC

Alexandria, Virginia, United States

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General Info:

440 Group is a unique marketing firm whose sole purpose is to assist our clients in building profitable campaigns and businesses through direct response marketing. Our success depends on our client's success. We're the brains and management behind many top performing direct-to-consumer campaigns and provide the same high level of marketing expertise to Fortune 500 companies and start-ups alike. Matter of fact, we've taken many start-ups to millions in sales. We perform in all aspects of direct response, including television (infomercials and spots), radio, print and web.Founded in 1989, we know what does and doesn't work in the world of direct marketing. 440 Group believes that every successful direct marketing campaign must be approached with the target consumer solely in mind. It may sound strange, but it doesn't matter what we think. The perception of the customer is where the focus must be and is the absolute key to successful direct marketing. In order for your product or service to be successful, your advertising must result in a response from the target consumer. Will the consumer find enough benefit in the offer to respond then place an order? If not, then the effort has failed. Does your product provide a real solution to a problem the consumer may have? It must or you will not create a sale.

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